Channel Marketing Manager

Asigra, Inc.
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Asigra Inc.
1120 Finch Avenue West #400
M3J 3H7 Toronto , ON
Ontario CA

Reporting to the Vice President, Marketing, the Channel Marketing Manager will be responsible for supporting Asigra Partners worldwide by developing channel marketing programs, writing and developing turnkey demand generation programs, event management , partner advocacy, inbound partner inquiries, partner marketing consulting, and many other channel focused marketing initiatives.
Responsibilities will include (but not limited to):
· Supporting the corporate goals to help partners grow their cloud backup service powered by Asigra, keep Asigra top of mind, and deliver an exceptional partner experience.
·  Management and ongoing maintenance of the Partner Portal ensuring content is up-to-date, published in a timely manner and accurate
· Developing turnkey cloud backup marketing campaigns and toolkits such as webinar in a box, email campaign in a box, social media content, etc. for Asigra Partners to use to develop awareness and pipeline opportunities for their cloud backup service powered by Asigra.
· Developing content pieces that support Asigra Partners worldwide in their sales/marketing efforts.
·  Maintaining an editorial calendar for the monthly partner newsletter and write the content for the newsletter.
· Developing an educational monthly partner enablement webinar schedule and organize the webinars with internal key stakeholders and subject matter experts.  Host the webinars and ensure the webinars are focused on topics of interest for the global partner ecosystem.
· Supporting the Powered by Asigra brand among Asigra partners and their customers through co-marketing initiatives which could include events, emails, newsletters, and the development of go to market tools.
· Developing the overall event plan for the biennual Asigra Global Partner Summit including recommendations for keynote and guest speakers; event agenda; networking activities; menus; content, etc..
· Be the Community Manager for the Partner Advocacy Program leveraging Influitive.  Establish and maintain the annual calendar, respond to partner inquiries, establish annual goals, as well as track, measure and report on the results of the program on a monthly basis.
· Developing and executing an ongoing communications nurturing program to keep Asigra Partners worldwide informed of special offers, new product enhancements, upcoming webinars, etc.
· Writing and contributing blog posts to the Asigra corporate blog that are channel focused.
· Responding in a timely manner to MDF requests from Partners.
· Leveraging Marketing 2.0 best practices to drive innovative marketing programs – webinars, seminars, email, online, community, social media, etc.
·  3 to 5 years experience in a channel marketing role (B2B software experience preferred)
·  Bachelor or Post Graduate Degree in Marketing, Communications and/or Business
·  Solid channel marketing programs and communication experience within the hi-tech sector
·   A strong understanding of marketing and branding principles in today’s digital world
·   Experience executing channel marketing programs from concept to completion.
·   Experience using Marketo (or other marketing automation platforms), HubSpot,, Influitive, Lookbookhq, Social Media Tools and Channel Marketing Automation Tools.
· Excellent written communication skills including writing, editing and proofreading experience – articulate and creative
·  A strong understanding of the digital marketing landscape, inbound marketing concepts and social media
· Experience developing and delivering presentations to business audiences
· Experience managing relationships with clients or partners or marketing services vendors
· Event management experience
·  A proven track record in developing and executing channel marketing communications
· Very strong time management and organizational skills
·  Highly energetic team player with a strong attention to detail
·  Self-Starter with a can-do attitude
·  Extremely proficient in Microsoft Office

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